A new year, another circuit of the film market travelling circus begins at Berlinale. What were the latest trends and hot projects at European Film Market 2017? Which are the two films which are defining the new projects in the market?

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Cannes 2016 was a subdued one, with quieter crowds and few big ticket buys at the market. Bag checks at the Palais and armed guards on the Croisette cast an uneasy feel over the festival. But the sun defied forecasts and the Competition line up was the best in years, much to the delight of critics. Which were the hot titles for distribution? What were the trends in the projects on the market? Who are… 

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Is film distribution institutionally racist? Why is it harder for films with actors of colour to get distribution? The answer partly lies in the importance of the international market and audience preferences.

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Talk to any sales agent or distributor about your film and one of the first questions they’ll ask you is who’s in it? Cast is critical for distribution these days across all budgets and genres. But what’s a name? How do you balance the cost of a named actor versus the value in distribution?

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There’s nothing like a list to make sense of jargon. Here’s a guide to film distribution terms from A to Z. I’ll continue to update this post. If there’s anything you’d like an explanation for, drop me a line in the comments and I’ll do my best.

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Welcome to the circus. Tomorrow, the Marché du Film opens its doors for the largest film market in the world. Over 11,000 attendees will flood the Croisette – distributors, sales agents, financiers, festival programmers and producers, all hustling for business, space, money and time.

How do you get people’s attention and make a great impression as an independent filmmaker? Professionalism, professionalism, professionalism. Here’s a few pointers.

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What’s in a name? Well, everything. Starting with your script, the title is the first piece of information actors, investors, sales agents, distributors and audiences will see about your film. It’s your chance to make a great first impression, pique their interest and hook us in.

A good film title needs to convey what your film is about in a couple of words. It’s a sales tool to get viewers into the cinema, pick up your DVD or click through to press play. Sometimes, the title is the only thing they’ll see – no artwork, tagline, synopsis or trailer. Make it count.

How do you choose a good movie title?

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