Your movie artwork is the public face of your film. Along with your title and trailer, it’s absolutely fundamental for film marketing. You get one chance to make a first impression.
You need to be able to grab us in a glance, make us think, “Wow. What’s that? I want to see more.”
Artwork comes in many forms; one sheet, film poster, billboard, DVD sleeve and VOD thumbnail and needs to work across all of them. You’re hustling for attention among hundreds, if not thousands of other films. Great artwork can tip the balance from getting seen to floundering in obscurity.
It all boils down to being able to translate the essence of your film into one single compelling image that reflects the story and feel of your movie.
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