In praise of data. Before you option that script or put pen to paper, a smart filmmaker will do some market research. How are films in the same genre and budget range performing? Is there market demand for your film? Content might be king, but data can make sure you’re making the right content that will have an audience. Here are some sites which can help you with your research.Continue Reading or Read Later
The death of DVD rental and sales have hit cult films hard. Traditional distribution doesn’t have space for them anymore. The slow burn and niche audience means low returns in a film marketplace where revenues are already falling. At the same time, cult films can raise millions on crowdfunding. The cult film is dead. Long live the cult film?Continue Reading or Read Later
From development to distribution, your film lives and dies by its first five minutes. If you can’t hook a script reader, a distributor and your audience, your film will flounder. The first five minutes of your film is a promise to the your audience. It builds trust you can tell story. It’s your chance to show us why we should listen. Why we should give our time? Why should we care?Continue Reading or Read Later
Your movie artwork is the public face of your film. Along with your title and trailer, it’s absolutely fundamental for film marketing. You get one chance to make a first impression.
You need to be able to grab us in a glance, make us think, “Wow. What’s that? I want to see more.”
Artwork comes in many forms; one sheet, film poster, billboard, DVD sleeve and VOD thumbnail and needs to work across all of them. You’re hustling for attention among hundreds, if not thousands of other films. Great artwork can tip the balance from getting seen to floundering in obscurity.
It all boils down to being able to translate the essence of your film into one single compelling image that reflects the story and feel of your movie.Continue Reading or Read Later
Take a look at the cinema screens this summer and going to head to head with the superhero movies, you’ll find a bunch of R-rated comedies. Jump 22 Street, Sex Tape and Tammy are all gearing up for release. The studios are embracing the genre. Why? Because comedies have the capacity to punch above their weight and make bank at the box office.Continue Reading or Read Later
Last week, The Film Collaborative launched the second edition of Selling Your Film, “Selling Your Film Outside The U.S. – Distribution in Europe”. I finished reading it over the weekend and it’s fantastic. If you’re thinking about making a film, going the self-distribution route or just want to learn more about how non-traditional distribution works, this is the book for you.Continue Reading or Read Later