So, you’ve got your heart set on making a comedy. Here’s what you need to know to make it commercial. Know your audience. Think about cast, story and visual humour.

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Take a look at the cinema screens this summer and going to head to head with the superhero movies, you’ll find a bunch of R-rated comedies. Jump 22 Street, Sex Tape and Tammy are all gearing up for release. The studios are embracing the genre. Why? Because comedies have the capacity to punch above their weight and make bank at the box office.

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