Last week, The Film Collaborative launched “Selling Your Film Outside The U.S. – Distribution in Europe”, the second edition of their Selling Your Film books. I finished reading it over the weekend and it’s fantastic. If you’re thinking about making a film, going the self-distribution route or just want to learn more about how non-traditional distribution works, this is the book for you.
The book’s very strong on digital distribution. Wendy Bernfeld offers a fantastic overview of the VOD landscape in Europe and how to best navigate the different platforms. There are interviews with Tilman Eberle, Head of Marketing and Communications at Viewster, a global provider of on-demand Internet streaming media and Pierre-Alexandre Labelle co-founder of Under The Milky Way, a digital aggregator that works with transactional VOD platforms like iTunes, GooglePlay/YouTube, Amazon, Sony Entertainment Network and Vudu. It gives you a great grounding on how to maximise your returns on VOD.
The highlight for me were the case studies. Sheri Candler spoke to director Marcus Markou about his experience self-distributing his comedy Papadopoulous & Sons and Indian director Pawan Kumar about his Kannada language drama Lucia, from crowd funding through to distribution.
Jon Reiss talked to the Scottish Documentary Institute (SDI) about I Am Breathing, a documentary that follows the last few months in the life of Neil Platt, a 30 something year old British guy dying of motor neurone disease. The SDI brought in Ben Kempas as Producer of Marketing Distribution, to help build an audience and a following for the film, and the chapter charts their distribution journey, creating audience engagement and a community around the film, working with partner organisations, using Distrify for their digital release and raising awareness of motor neurone disease.
All of the interviewees in the case studies are extremely candid and generous in sharing information, from production and distribution budgets, license fees received from distributors, VOD numbers and their experiences in finding the audience for their films.
This is invaluable information for filmmakers. These are hard numbers you would never normally see and the chance to see how somebody else has done it. Learn from their experiences. It’s going to save you time, help you plan a better distribution strategy, and make you more money.
Best of all, the book is free. You can get digital downloads at the Sell Your Film Site here. You can also download a free version of first edition of Selling Your Film, which focuses on US distribution and read more from all the authors over on distribution at the Film Collective blog.
Agree, disagree, questions, thoughts? Hit me up in the comments.
Picture Credit: Papadopoulous & Sons