With the #OscarSoWhite controversy, I’m looking at the challenges faced by diverse independent films to get financed and distributed.

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Following a Twitter chat this week, I wanted to highlight some fantastic people you should follow on film distribution and marketing from a direct distribution perspective. Filmmakers need to think like marketeers. Who’s your audience? How can you reach them? What’s your marketing and distribution strategy for your film? Here are four film gurus who can help.

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On Indiegogo this week, there’s a campaign for a film called Laser Team that’s breaking all crowdfunding records. With four days to go, they’re at over 300% funded at $1,981,897. If they break $2,250,000, they’ll be the most successful film campaign on Indiegogo to date.

Rooster Teeth, the team behind the campaign, might just be the biggest production company you’ve never heard of. Their success offers some fantastic film makers on how to build an audience, be financially self sustaining and distribute and control your content.

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The death of DVD rental and sales have hit cult films hard. Traditional distribution doesn’t have space for them anymore. The slow burn and niche audience means low returns in a film marketplace where revenues are already falling. At the same time, cult films can raise millions on crowdfunding. The cult film is dead. Long live the cult film?

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Last week, The Film Collaborative launched the second edition of Selling Your Film, “Selling Your Film Outside The U.S. – Distribution in Europe”. I finished reading it over the weekend and it’s fantastic. If you’re thinking about making a film, going the self-distribution route or just want to learn more about how non-traditional distribution works, this is the book for you.

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