Happy New Year! I’m taking a look at 2015 with trend spotting and advice on distribution. Why is horror falling out of favour? Are we seeing a rise in branded content? And why are there consultants cropping up everywhere?

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Agent and exec producer Julian Friedmann and I talk producing, pitching and raising finance in the second half of my interview filled with pragmatic and practical advice for indie filmmakers. How can you build a connection with a producer when you’re pitching? What do sales agents look for in films? How do you write a script which engages with audiences?

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Want to make it as an independent filmmaker? You need to find your tribe. Who’s your audience? How do you find them and reach them? If you can make a connection, you can build fans who’ll support you throughout your career.

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I’m going to be trying something new on the site, with interviews and guest posts from smart people I know in the industry who have interesting things to say on film development, production and distribution. I’m editing the first which I hope will go live next week.

In the meantime, here’s the second idea I’d like to trial, a weekly roundup on links, stories, case studies and reports I found interesting from some other very smart people.

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Snowpiercer skyrocketed to the top of the VOD charts, with stunning results at the box office and online thanks to its multiplatform release. Is multiplatform releasing going mainstream?

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Talk to any sales agent or distributor about your film and one of the first questions they’ll ask you is who’s in it? Cast is critical for distribution these days across all budgets and genres. But what’s a name? How do you balance the cost of a named actor versus the value in distribution?

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These days, making a film is half the battle. Marketing and distribution is the one that wins the war. Marketing and distribution can’t make a bad film good, but it’s critical for getting your film out there and getting seen. Here are five essentials for every film.

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Have We Fallen Out Of Love With The Rom-Com? The big picture from the box office looks grim, but is the genre just evolving for modern times. Smart storytelling and commercial casts with chemistry might be able to revive the genre for modern times.

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Hello there,

Work and life are getting busy for me, so I’m going to be easing back on posting to once a week on Thursdays.

The next post will be going up Thursday 17th July 2014.

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Film is a collaborative process. Chances are you’re not the next Orson Welles. Filmmakers who can do everything are a rare breed. This post outlines why you should find your community, build a team and make a film together.

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