Have We Fallen Out Of Love With The Rom-Com? The big picture from the box office looks grim, but is the genre just evolving for modern times. Smart storytelling and commercial casts with chemistry might be able to revive the genre for modern times.

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Action films when done right are commercial, travel well and sell across multiple territories. The challenge is balancing the costs of making an action film with the returns from distribution. What do you need to keep in mind to blow them away at the box office?

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So, you’ve got your heart set on making a comedy. Here’s what you need to know to make it commercial. Know your audience. Think about cast, story and visual humour.

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Take a look at the cinema screens this summer and going to head to head with the superhero movies, you’ll find a bunch of R-rated comedies. Jump 22 Street, Sex Tape and Tammy are all gearing up for release. The studios are embracing the genre. Why? Because comedies have the capacity to punch above their weight and make bank at the box office.

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My advice for indie filmmakers and producers wanting to build a career. Make a family film. Not what you were expecting, right? Let’s go into the why.

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Horror is the perfect genre for independent filmmakers. Horror films can be executed on a low budget, with a small cast and crew and limited locations. It’s a fantastic entry point into the industry.

Peter Jackson began his career with Bad Taste. Sam Raimi got started with Evil Dead. First time director George Romero broke through with a little low budget movie called Night of The Living Dead and gave us the zombie film.

Horror gives you a great platform to sink your teeth in, establish yourself as a storyteller, demonstrate your visual style, and get seen.

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Dramas are difficult. They’re the prime example of the gulf between what independent filmmakers want to make and what the market wants. Tell a sales agent or a distributor you’ve made a drama and you’ll see a wince go across their faces. Dramas, the mantra goes, don’t sell. They don’t make money. Not in this market, not at this time, not without a big star attached.

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