Today’s article is a guest post from my friend, film journalist and VOD marketing expert Corrina Antrobus. Corrina worked for Virgin Media and Blinkbox two of the leading UK VOD platforms and is here to gives us the inside track on how you can make your film stand out from the crowd and make a splash.Continue Reading or Read Later
Good films start with good scripts. It’s all about story. I sat down with my friend – agent and executive producer Julian Friedmann – to talk about screenwriting. What producers are looking for? What makes a great writer? How do you get an agent? What’s the best route into the business?
As usual, he was full of insight and knowledge. Here’s the first half of the interview. The second half will be posted next week where we talk pitching, producing and what sales agents look for in scripts and films.Continue Reading or Read Later
Following a Twitter chat this week, I wanted to highlight some fantastic people you should follow on film distribution and marketing from a direct distribution perspective. Filmmakers need to think like marketeers. Who’s your audience? How can you reach them? What’s your marketing and distribution strategy for your film? Here are four film gurus who can help.Continue Reading or Read Later
Talk to any sales agent or distributor about your film and one of the first questions they’ll ask you is who’s in it? Cast is critical for distribution these days across all budgets and genres. But what’s a name? How do you balance the cost of a named actor versus the value in distribution?Continue Reading or Read Later