With the #OscarSoWhite controversy, I’m looking at the challenges faced by diverse independent films to get financed and distributed.

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Want to make it as an independent filmmaker? You need to find your tribe. Who’s your audience? How do you find them and reach them? If you can make a connection, you can build fans who’ll support you throughout your career.

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Following a Twitter chat this week, I wanted to highlight some fantastic people you should follow on film distribution and marketing from a direct distribution perspective. Filmmakers need to think like marketeers. Who’s your audience? How can you reach them? What’s your marketing and distribution strategy for your film? Here are four film gurus who can help.

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